embraces all forms of visual communication including illustration, typography, advertising, designs and patterns on any surface, and images for print. It is a medium for the promotion of ideas as well as services. Graphic design is both a means of creative expression and a service to the public and private sectors at the intersection of commerce and culture. Posters are designed to make an instant impact, be they commercial, cultural or political. They communicate directly with the viewer, who is often in motion in an urban setting. By contrast, books, magazines, brochures and leaflets connect on a more private, intimate level. These public and private contexts are replicated in screen-based digital technology.

is any object or process resulting from human activity. In a broader sense, it may be defined as anything created by any intelligent being, but at the moment our knowledge of intelligent beings consists of one example — humanity.

en la ansiedad por el dinero, desde luego, pero también en la ansiedad de ser envidiado. Porque para el mundo de la publicidad, uno nunca es suficiente tal como es. Hay que aspirar a otra vida, otras relaciones, algo que está permanentemente fuera de nuestro alcance, pero a lo que podemos acceder si tan sólo adquirimos este producto, aquél otro. “La publicidad promete y amenaza. Juega con el miedo. A menudo el miedo de no ser deseable, de no ser envidiable. Sugiere que eres inadecuado como eres, pero te consuela con la promesa de un sueño”

1821, artefact, “artificial production, anything made or modified by human art,” from Italian artefatto, from Latin arte “by skill” (ablative of ars “art;” see art (n.)) + factum “thing made,” from facere “to make, do” (from PIE root *dhe- “to set, put”). The word is attested in German from 1791. The English spelling with -i- is attested by 1884, by influence of the Latin stem (as in artifice). Originally a word in anatomy to denote artificial conditions caused by operation, etc.; archaeological application in English dates from 1885 (in German from 1875).